ComRes has been conducting CSR tracking for a leading supermarket for the past three years. This has helped the retailer to:
- Gauge public awareness of its campaigns and initiatives;
- Understand the impact of CSR campaigns and initiatives on perceptions of the organisations as a whole;
- Test CSR initiatives and campaigns to strengthen its reputation.
Through quantitative and qualitative research, ComRes has provided a robust measure of the retailer’s progress in promoting itself as a responsible supermarket, and has used this evidence base to advise the organisation on future strategies.
This research has been used by the retailer as the basis for implementing internal change, with ComRes presentations and reports playing a key role in the development of the organisation’s future CSR strategy.