BBC Local Radio

Following the Chancellor’s pledge to invest more in the North, ComRes was commissioned by BBC Local Radio to conduct polling into awareness and attitudes towards the government’s flagship ‘Northern Powerhouse’ policy.

The BBC wished to understand perceptions among adults in the North of England towards this key government strategy, to inform a series of programmes focusing on the ‘Northern Powerhouse’.

ComRes devised a bespoke research strategy targeting a representative sample of 1,000 adults in the North of England. The results generated significant coverage in local and national press, and were commented upon by a senior Government minister and officials, underlining the robustness and value of ComRes research in the media.

The research helped the BBC uncover levels of awareness among adults in the region, and found that around two thirds of adults in the North have never heard of, or know nothing about the ‘Northern Powerhouse’. Based on the findings, Conservative MP David Nuttall raised a question in Parliament and requested the house have a debate to raise awareness of the policy.

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