British Cycling

British Cycling wished to understand the level of demand for regulation of sportive cycling events in Britain. ComRes developed a comprehensive map of stakeholders from a ranging from councils, national parks and the police.

Using a combination of online surveys and in-depth qualitative interviews, ComRes provided robust evidence of the impact of sportives on local areas and explored the demand for greater regulation; uncovering recommendations for how regulation should be implemented and the key issues to be addressed. British Cycling plans to use the results to engage key stakeholders in local and national government on the issue.

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