Leading charity

A leading charity commissioned ComRes to conduct brand and reputation audit in order to inform an extensive rebrand. This quantitative, online survey across key stakeholder audiences ran concurrently with qualitative stakeholder interviews, and ComRes worked with the charity to ensure that the results across all audiences were synthesised to provide a coherent overall picture and actionable recommendations.

The research was designed to generate a picture of how both users and supporters of the charity perceived the organisation, and how expectations of the charity may differ across groups. The final results informed a re-brand that encompassed all aspects of messaging and communications and took into account the perceived position of the charity in relation to other services.

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