Open Europe

In January 2016 the ComRes team ran real-time polling of the studio audience at think tank Open Europe’s high-profile ‘EU Wargames’ event, which simulated negotiations between the UK and other EU member states on EU reform and Brexit.

With a strong understanding of the dynamics shaping the UK’s relationship with the EU, the ComRes team used sophisticated software to conduct live voting on controversial and complex issues relating to the negotiations – allowing members of the audience to contribute actively to proceedings via their mobile device and then instantaneously showing the poll results to the experienced politicians sitting at the negotiating table.

The stimulating visual outputs created by ComRes played a key role in contributing to the social media success of this ambitious event – trending on Twitter for much of the day itself, the Wargames also achieved major continued cut-through on influential channels for an extended period after the event.

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