The Royal College of General Practitioners (RCGP) needed to make an effective case to government for additional resourcing and funding for General Practice. ComRes provided robust, statistical evidence of GPs’ experiences and the negative impact on patient care.
Requiring a quick turnaround in order to provide a timely media hit, ComRes conducted research among 200 General Practitioners within two weeks. This provided a statistically robust picture of GPs’ perceptions and experiences; the sample was representative of all GPs in the UK by former Strategic Health Area (SHA), as well as by role, practice location and year of qualification. This allowed the Royal College to call on all four governments of the UK for increased support and resourcing.
The findings of this research became headline news, featured on the BBC and other news outlets.
This research provided irrefutable evidence illustrating the negative impact of reduced resourcing on standards of patient care.