Social Market Foundation (SMF)

ComRes was commissioned by the Social Market Foundation to carry out qualitative research aimed at understanding the spending behaviours of low income consumers (those with a household income of £14,000 or less per year). ComRes conducted paired depth interviews and focus groups across four locations with this target audience, exploring the ways in which they seek to achieve ‘good value’ from the spending decisions they make, in addition to exploring customer journeys around recent financial decisions.

This study provided valuable insight regarding this group’s habits and perceptions of “value for money”. This research was launched as part of a major thought leadership report, with ComRes consultants using their expertise in public policy to develop recommendations.

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