TSB

Following the demerger of TSB from Lloyds Banking Group, ComRes was commissioned to explore how stakeholders perceived the new banking landscape and provide insights into what is understood by the term ‘local banking’.

Through conducting research among civil servants, MPs, regional and local representatives, think tanks and business leaders, we built a comprehensive picture of attitudes towards the banking sector in general, TSB specifically and the direction of travel of key metrics such as trust and awareness.

ComRes helped TSB understand the banking landscape and how it was evolving. Our insights allowed TSB to position itself as a new entrant to the market and as a genuine competitor in the sector.

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