UK Active

UK Active commissioned ComRes to measure and track the impact of specific campaigns on participation levels in outdoor physical activity across the UK. Using a sample of 2,000 UK adults across key cities selected by UK Active, this research sought to compare participation rates in cities where the campaign had been run, versus those cities where it had not. ComRes provided breaks in the data and analysis on multiple target audiences to enable UK Active to successfully monitor the impact of its campaign over time.

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