ComRes snaps up KRC’s Shelton to lead quantitative team as it creates two new senior posts and expands office space
ComRes has appointed Pru Shelton to manage its high-profile quantitative research team. Pru replaces outgoing Research Team leader Caroline Lawes who is leaving for a career change. At the same time the company is restructuring to create two new senior roles and has signed terms on new office space.
With more than 9 years’ experience in market and opinion research, Pru joins ComRes from IPG Group company, KRC Research. As Associate Director at KRC, Pru worked on projects on behalf of clients including MasterCard, Cargill and Filofax. Prior to this role Pru spent more than three years at Ipsos UK specialising in brand tracking and communications research. Pru has an Advanced Certificate in Market and Social Research Practice from the Market Research Society and a degree from Bristol University.
The company’s restructuring sees Katharine Peacock promoted to Director of Research, and colleague Simon Thwaites promoted to Director of Client Services. Katharine Peacock will oversee the company’s qualitative, quantitative and panels teams, while Simon adds to his sales and marketing portfolio with a new client services team for which recruitment is currently under way.
ComRes has also signed terms on new office space to accommodate its plans for expansion over the next few years. The company will remain in Four Millbank but take a much larger space within the building.
ComRes has moved on tremendously over the past three years and Pru’s appointment reflects the importance we attach to continuing to find the best talent in the sector. Our quantitative research team is one of our flagship assets and Pru’s experience and background makes her the perfect leader to drive continued growth.
ComRes has continued to build both revenues and profitability throughout the downturn. We are investing in the infrastructure that we need to build on this success over the coming years both in terms of our team capacity and with our physical space. The economic environment is tough but we see many opportunities for us as a company to grow both our UK and overseas business.