Digital Pulse survey reveals MEP and Brussels stakeholder social media usage

- According to research released by ComRes and ZN at the European Commission on May 10, 70% of MEPs use Facebook at least once a week for professional purposes, while only 22% of European Commission officials do likewise.

The ComRes/ZN EU Digital Pulse Report, which included opinions from 102 MEPs and 258 Brussels Influencers (including Commission, Parliament, EU Agency and Permanent Representation officials, journalists, NGOs and academics), also found that Wikipedia is the most used web 2.0 site, with 88% of MEPs and 93% of Influencers using the site for professional purposes at least monthly.

Twitter, in turn, is used by a surprisingly small proportion of both groups, with only 48% of MEPs and 39% of Influencers admitting to utilizing the social networking site. Across both audiences, the least frequently used site tested was MySpace, with 82% of Influencers saying that they never use for professional purposes.

There is a sharp contrast in usage of LinkedIn. Among representatives of business, trade associations and NGOs, LinkedIn is one of the most used sites with 46%, 57% and 61% respectively employing it at least weekly in their work. However, only 20% of MEPs use LinkedIn with the same frequency.

The results reveal clear lessons for public affairs practitioners and campaigners, demonstrating how vital proper targeting is to effective social media engagement. To learn more about the research or to download interactive materials, please visit www.digitalpulse.eu.

Methodology: ComRes surveyed 102 MEPs in February 2012 by self-completion postal questionnaire and online. Data were weighted to be geographically and politically representative of the European Parliament. ComRes also surveyed 258 Brussels Influencers in November 2011 online. ComRes’s research complies with ESOMAR guidelines. Full data tables are available at www.comres.eu.com.

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