Religion and belief play a hugely important part in many people’s lives, all around the world. Decisions about money, time, family, voting, healthcare, relationships, work and many other important parts of daily life are often affected by deeply held beliefs, some of which are consciously attributed to a religious affiliation.
At ComRes, we have built up strong research experience in many sectors over many years and have recently identified growing interest in research about religion and belief. Whether it’s a faith-based organisation asking us to help them test public perceptions of their beliefs, a corporation seeking to understand their workforce and their markets, or a public body or charity interested in hearing from the public with findings segmented by religious affiliation, we have found that demand has increased.
We are meeting that demand by establishing in January 2017 a new Faith Research Centre to help improve the quality of knowledge about religion and belief by providing robust and impartial evidence of current religious identity, belief, practice and behaviour.
We carry out qualitative and quantitative research using a range of tried and tested methodologies, and will pilot some innovative approaches to help us hear from hard to reach groups.
Read our January 2017 research into British millennials and their perceptions of religion here.
Leading ComRes specialist centre of expertise on religion and belief is Katie Harrison, who has a long track record of leading strategy and communications in international development, local government and faith-based organisations.
Accustomed to working with people of all faiths and none, Katie has worked in local communities in the UK as well as in war zones, refugee camps, urban slums and rural villages during her time working with global NGO Tearfund.
‘It’s clear to me that religion and belief plays a huge part in many people’s lives, and to overlook it is to misunderstand important drivers of behaviour and culture,’ Katie said.
‘We don’t yet have easily accessible authoritative data in the UK and Europe, and this is a gap in knowledge which we aim to fill.”
Alongside Katie are our large team of expert ComRes researchers, delivering high quality qualitative and quantitative research across a range of sectors.