HARDCASH PRODUCTIONS & CHANNEL 4 DISPATCHES - ATTITUDES TOWARDS CHARITIES AND CELEBRITIES – MARCH 2020
Public poll exploring perceptions towards charities that pay celebrities for publicity and fundraising
  • Nine in ten (90%) UK adults agree that charities should always make it clear to the public when they are paying a celebrity, with a similar proportion (82%) saying celebrities should always make it clear to the public when they are being paid by a charity.
  • Three quarters (74%) of UK adults agree that they would think less of a celebrity if they knew they had been paid by a charity.
  • Seven in ten (71%) UK adults agree that they are less likely to donate money to a charity that pays celebrities for charity work.
  • Approaching three in five (56%) UK adults say that they always assume that celebrities are not paid by a charity when they do work on its behalf. However, one third (33%) say they do not make this assumption.
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Date Published
09/03/2020
Client
Hardcash Productions & Channel 4 Dispatches
Methodology
Savanta ComRes interviewed 2,123 British adults online from the 3rd to 6th December 2019. Data were weighted to be demographically representative of all UK adults. Savanta ComRes is a member of the British Polling Council. Full tables at www.comresglobal.com.

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