ITV News Index

ComRes interviewed 2,065 British adults online between 20th and 22nd June 2014 about sugar on behalf of ITV News.

CONTACT US TO FIND OUT MORE ABOUT HOW WE CAN HELP YOU
Date Published
25 Jun 2014

Further Description

 

Sugar

·         Most Britons cannot identify sugar when it is given a range of names used for it in supermarket foods.

·         Only three in ten people think malto dextrin (31%) is a type of sugar, while 44% say they do not know what it was. Similarly, only two in five (41%) think Liquid Maltrose was a type of sugar, while the same proportion (41%) say they don’t know.

·         More people think tapioca starch is a type of protein (24%) than think it is a type of sugar (22%).

·         On the whole, middle-aged Britons are better at correctly identifying the different substances as sugar, for example 38% of 45-64 year olds know that malto dextrin is a type of sugar, compared to only 14% of 18-24 year olds.

·         Half of Britons (51%) oppose a new tax on food and drinks which contain high levels of sugar, although a third support this (35%).

·         Four in five Britons support compulsory health warning labels of food and drinks that are high in sugar (81%), while a similar proportion (82%) support controls on advertising such products to children.

·         There is also widespread support (71%) for there being a legal maximum amount of sugar allowed in food and drinks.

o    Support for this is especially high among women: three quarters (76%) support it, compared to only two thirds of men (66%).

·         However, the public is split about whether there should be an outright ban on the sale of processed food and drinks which are high in sugar: similar proportions support (44%) as oppose (41%) this.

o    Again there is a gender divide. Men are more likely to oppose (44%) than support (41%) an outright ban, while women are more likely to support one (47%, vs 38% oppose).

 

 

 

SHARE THIS STORY