Use ComRes’s omnibus research to quickly & cost-effectively capture the views of key audiences, ranging from policy-makers to the public.

Whether to measure and track your reputation, deploy evidence for campaigns, or to understand and influence policy, an omnibus survey is often the quickest and most cost-effective way to get the results you need.

Clients can commission one question or a whole series of questions on any of our omnibus surveys. We offer the full service package, including question design, fieldwork management, data processing and insightful analysis. Alongside our surveys of the public and professionals, we are unique in operating the largest and most regular legislative omnibus surveys in the UK and in Europe. For example, our MPs Panel is 50% larger that the next comparable product on the market.

omni panels

Our reputation for conducting high-quality, independent research means we have never failed to reach the minimum sample we promise to our clients. As the most accurate pollster at the 2015 General Election you can be sure that ComRes polls are of the highest standard. Every question placed on our omnibus surveys is designed bespoke by a dedicated consultant with relevant sector expertise, allowing our clients to meet their objectives and achieve the most impactful results which frequently feature in local, national and international media. In each omnibus, samples are weighted to be fully representative of the population studied, with methodologies ranging from online, telephone and paper surveys:

We are also able to conduct ad hoc snap polls among these audiences to inform crisis communications strategy. Click here for further information.


BBC Local Radio

Polling awareness and attitudes towards the government’s flagship ‘Northern Powerhouse’ policy

Legal & General

Responding to a government consultation on pensions

Citizens Advice

Exploring understanding and experiences of domestic abuse

Leading integrated energy company

Reputation tracking in Westminster and Holyrood