Strategic research consultancy ComRes today announced the launch of its new practice dedicated to employee communications and engagement.
The new practice will help organisations to evaluate and develop internal communications strategy and maximise employee engagement through bespoke research, as well as understand the employee voice alongside other stakeholder groups. Additionally, the practice supports employer brand research and offers research on broader industry trends in employment.
To mark the launch of the practice ComRes, in partnership with Ellwood Atfield, the communications and advocacy headhunter, has published new research looking at the future of internal communications. Findings show that, while there is a clear desire among internal communications professionals to align firmly with the strategic goals of organisations, there are a number of cultural and practical barriers to achieving this in the reality of the day-to-day role.
While 86% of internal communications professionals agreed that internal communications has the primary focus of aligning people with the organisation’s purpose and strategy, just 49% agree that they have access to the tools and resources they need to develop high-quality internal communications and only 35% say that they have access to the budget needed to develop and implement an effective internal communications strategy.
The report goes on to offer thoughts on the effectiveness of internal communications and how research can help uncover what can be done to overcome some of the challenges identified.
Leading the practice is Oliver Wright, Research Director. He has wide-ranging experience in employee research, working with organisations both UK-based and globally.
“Launching this employee communications practice follows quite naturally from our existing services – ComRes specialises in helping organisations communicate effectively with their stakeholders, and employees need to be considered as a vitally important and unique stakeholder group,” said Oliver. “It is clear that organisations need to fully align the employee experience with the external brand. In that context, it is vital to use research to understand employee opinion and develop internal communications strategies that equip employees to live and breathe their organisation’s purpose, vision and values.”
Prior to his current role at ComRes he held senior positions in management consultancy Hay Group and market research company Ipsos MORI, delivering large scale employee engagement research programmes for global blue-chip firms. He has also worked across the public sector with clients in central government, local government, the NHS and police forces.
The new practice launches today at the company’s headquarters in Westminster, focusing on supporting organisations in evaluating and optimising their internal communications and employee engagement strategies.
For more information contact Oliver Wright, Research Director, 020 7871 8668, firstname.lastname@example.org
The full report and data tables can be found here.
Leading strategic research consultancy ComRes specialises in corporate reputation, communications, and public policy. We provide trusted insights and advice to support client communications of all kinds, including campaign evaluation, message testing, informing communications strategies and developing innovative ways of engaging with people.
Founded in 2003, ComRes is headquartered in Westminster, with offices in Brussels and Shanghai. Best known for its work for the BBC, ITV News, CNN and the UK’s Independent, ComRes also works for numerous blue chip companies, NGOs, charities and government departments.