Public are less likely to cut charitable donations than other areas of spending – research
Donations to charity are less likely to be cut back on than other areas of spending, even in these tough economic times for British households, according to a new research project.
More people expect to cut spending on takeaways, clothes, holidays and going for a drink than to reduce their donations to charitable causes, according to a survey commissioned by the Charities Aid Foundation (CAF). CAF promotes charitable giving and provides financial services and social finance to not-for-profit organisations.
Over the next 12 months, 26% of people who give money to charity say that they expect to cut their spending on charitable donations. The only other areas of spending that a smaller proportion say that they expect to reduce their spending on are groceries (17%) and watching or participating in sport (24%).
However, only 12% of charity donors say that they are likely to increase their charity donations in the next year, the lowest proportion for any type of spending tested.
The survey, by pollsters ComRes, found:
• Going out for a drink (37%) is the expense that the greatest proportion of people expect to decrease their spending on over the next 12 months, followed by eating out or buying takeaways (36%) and holidays (32%).
• Nearly one in three (31%) people expect to decrease their spending on clothes, while 31% expect to reduce their spend on leisure activities such as going to the cinema, bingo or the theatre.
2,013 British adults were asked whether their spending across a number of areas was likely to increase or decrease over the next 12 months. The results exclude those who say they do not currently spend money on this and do not intend to do so over the next 12 months.
ComRes interviewed 2,013 adults in Great Britain online from 12th to 14th December 2012. Data were weighted to be representative of all GB adults aged 18+. ComRes is a member of the British Polling Council and abides by its rules.