Civil Aviation Authority ATOL Public Polling May 2018
GB public research on last-minute holiday bookings, items forgotten when packing, and celebrities on holiday.
  • Approaching half of all British adults say they have never left the booking of their flights until the very last minute: 46% say they have always booked their flight more than a week in advance of going on holiday.
  • Those aged 18-24 are most likely to forget any given item tested when packing for their holiday, including sunglasses (32% compared with 16% across all adults), toiletries (27% vs. 14% avg), phones/laptops/chargers (21% vs. 12% avg), and swimming costume (15% vs 9% avg).
  • Of the celebrities tested, Ed Sheeran is most likely to inspire the average Briton to go up and ask to take a picture with him – 21% report they would do this if they saw him at their hotel/resort.
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Date Published
22/05/2018
Client
Civil Aviation Authority
Methodology
Online research with a demographically representative sample of 2,045 British adults (18+).

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