ComRes public perceptions of heritage poll
What does the ‘h’ word mean for British adults?
  • Three quarters of GB adults agree the government has a moral obligation to protect our heritage (74%). A slightly larger proportion agree the UK’s heritage needs to be protected (79%).
  • Four in five say the UK’s heritage is important in attracting tourists from over the world (81%).
  • Only one in five British adults agree that Heritage is obstructive to future housing developments (18%).
  • Similarly, only one in ten (10%) think the UK’s heritage does not contribute anything to the country.
  • A majority of Britons say heritage is important to them personally (59%).
  • Three in five agree that the Heritage sector makes an important contribution to the creative industries (61%), and three quarters say the UK’s heritage is important for the economy (73%).
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Date Published
04/11/15
Methodology
ComRes interviewed 2000 GB adults aged 18+ online between 18th – 30th September 2015. Data were weighted to be representative of all adults in Great Britain aged 18+. ComRes is a member of the British Polling Council and abides by its rules.

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