ITV News London 2012 Poll

ComRes interviewed 2,028 GB adults online between 13th and 15th April 2012

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Date Published
17 Apr 2012

Further Description

 COMRES/ ITV NEWS POLL: PUBLIC BELIEF IN OLYMPIC GAMES BENEFITS RISE

  
As the nation marks 100 days until the start of the London 2012 Olympic Games, the latest Index poll results, conducted by ComRes for ITV News, reveal that while the majority will watch the Games on TV, there are still serious concerns about how much the event will cost and whether facilities will be ready in time.
 
65% say they now plan to watch at least some of the Olympics on TV, a number which has risen from 62% when asked the same question in January, suggesting that interest in the sporting event is increasing in the run-up to the Games.
 
There has also been a 5% rise in the proportion of people who think that the whole country will see benefits from the Olympic Games – 30% now compared to 25% who thought this in January. However, 55% still currently disagree, and do not think the whole country will benefit.
 
Just 23% of the public think that London 2012 will benefit the taxpayer more than it costs, which has increased from 20% in January. However, nearly half (47%) think that the Olympics are a good thing for the UK in such difficult economic times. This figure has risen from 44% at the beginning of the year.
 
While most people (58%) are optimistic that the Olympic facilities will be ready on time, one in five (22%) have shown doubt. This doubt has increased from 18% in January.
 
Only 33% think that the nation will get healthier by improving the numbers who participate in sport. Nearly half (49%) disagree, which has risen from 42% when asked at the start of 2012.
 
Methodology: ComRes interviewed 2,028 GB adults online between 13th and 15th April 2012.  Data were weighted to be demographically representative of all GB adults.  ComRes is a member of the British Polling Council and abides by its rules.

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