The PR Office Voting Influencers Public Poll
A survey of British adults on behalf of The PR Office on information sources that influence voting decisions.
  • Two-fifths (41%) of British adults ranked television as the most influential information source relating to their voting decision.
  • The top three sources of information which people say influence their voting decisions are: Television (72%), Newspapers (57%) and family members (40%).
  • Those who say they intend to vote for SNP (45%), Labour (41%) and Plaid Cymru* (35%) are more likely to rank social media as a top three influencers compared to other party voters: UKIP (32%), Liberal democrat (28%), Other party* (26%), and Conservative (17%).
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Date Published
13/06/2017
Client
The PR Office
Methodology
Savanta ComRes interviewed 2,038 British adults online between Wednesday 31st May and Thursday 1st June 2017. Data were weighted by age, gender, region and socio-economic grade to be representative of all GB adults aged 18+.

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