Sunday Mirror / Independent on Sunday Political Poll

ComRes interviewed 2,001 GB adults online between 16th and 18th October 2013. Data were weighted to be demographically representative of all GB adults. Data were also weighted by past vote recall. The sample was randomly split and asked amended questions (one set was asked about parties, the other about leaders). Each split was then weighted by past vote recall. ComRes is a member of the British Polling Council and abides by its rules.

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Date Published
19 Oct 2013

Further Description

Labour's lead has narrowed to three points in a poll for tomorrow's Independent on Sunday and Sunday Mirror - the lowest for 19 months in a ComRes online poll.

Con 32% (+4)
Lab 35% (-1)
UKIP 16% (-1)
LD 9% (-1)
Others 8% (-1)

Changes since the last ComRes online poll a month ago. Labour's three-point lead, down from eight points last month, is the smallest in ComRes online polls since March 2012. Labour would win a majority of 30 on these shares of the votes, according to Electoral Calculus.

Of those who say they voted Liberal Democrat in 2010, 36% say that they would now vote for the Labour Party, while, 18% of 2010 Conservative voters say they would now vote for UKIP, compared with just 5% of 2010 Labour voters who say the same.

In a forced choice between Labour and the Conservatives, Labour leads as the party most trusted to ...

Make your family better off: Labour lead 7 points

Get the cost of living down: Labour lead 9 points

Keep prices down generally: Labour lead 11 points

Protect people's jobs: Labour lead 16 points

Keep gas and electricity prices down: Labour lead 20 points

The Conservatives lead as the party most trusted to ...

Keep the economy growing: Conservative lead 14 points

Negotiate on Britain’s behalf with the rest of the EU: Conservative lead 15 points

Be tough on people abusing the benefits system: Conservative lead 39 points

Influence of leaders’ names on policy

Ed Miliband’s proposed price freeze becomes less popular when it has his name attached to it. The number agreeing with this proposal declines from 71% to 65% when his name is added to the proposal. However, it remains more popular than not with voters of every party.

Cameron’s proposals are also popular with the British public, but there appears to be little effect to their popularity when his name is added to them. Four in five British people (80%) agree with David Cameron that the Government should require gas and electricity companies to put all customers on the cheapest tariff. This is very similar to the proportion who support the proposal when it has no politician’s name attributed to it (79%).

Help to Buy is less popular, but still widely supported. Just less than half of the population agree that the Government should guarantee mortgages to make it easier for some people to buy a home (49% with Cameron’s name, 46% without). Roughly three in ten disagree with it (27% with Cameron’s name, 30% without).

Battle over the Cost of Living

If they were Prime Minister, who would you trust most to... /If they were in government, which party would you trust most to…

Make your family better off

Leader

   

Party

 

David Cameron

26%

 

Conservatives

25%

Ed Miliband

30%

Labour

32%

Don’t know

44%

Don’t know

43%

Lead

Lab: 4

Lead

Lab: 7

This is one of the areas where Ed Miliband appears to be the largest drag on the Opposition ticket (along with protecting people’s jobs).

Get the cost of living down

Leader

   

Party

 

David Cameron

24%

 

Conservatives

26%

Ed Miliband

34%

Labour

35%

Don’t know

42%

Don’t know

39%

Lead

Lab: 10

Lead

Lab: 9

Keep prices down generally

Leader

   

Party

 

David Cameron

22

 

Conservatives

23

Ed Miliband

33

Labour

34

Don’t know

45

Don’t know

43

Lead

Lab: 11

Lead

Lab: 11

Protect people’s jobs

Leader

   

Party

 

David Cameron

23

 

Conservatives

23

Ed Miliband

36

Labour

39

Don’t know

41

Don’t know

37

Lead

Lab: 13

Lead

Lab: 16

Keep gas and electricity prices down

Leader

   

Party

 

David Cameron

17%

 

Conservatives

17%

Ed Miliband

38%

Labour

37%

Don’t know

44%

Don’t know

46%

Lead

Lab: 21

Lead

Lab: 20

Keep the economy growing

Leader

   

Party

 

David Cameron

38%

 

Conservatives

40%

Ed Miliband

24%

Labour

26%

Don’t know

39%

Don’t know

34%

Lead

Con: 14

Lead

Con: 14

Policies

Energy price freeze

 

Agree

Disagree

Don’t know

As Ed Miliband has suggested, the Government should freeze gas and electricity prices while the market is reviewed

65%

16%

18%

The Government should freeze gas and electricity prices while the market is reviewed

71%

14%

15%

Cheapest energy tariff legislation

 

Agree

Disagree

Don’t know

As David Cameron has suggested, the Government should require gas and electricity companies to put all customers on the cheapest tariff

80%

8%

12%

The Government should require gas and electricity companies to put all customers on the cheapest tariff

79%

9%

12%

“Help To Buy”

 

Agree

Disagree

Don’t know

As David Cameron has suggested, the Government should guarantee mortgages to make it easier for some people to buy a home

49%

27%

24%

The Government should guarantee mortgages to make it easier for some people to buy a home

46%

30%

24%

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