Wiggin Virtual Reality Survey
Survey of British adults on behalf of Wiggin on virtual reality.
  • A majority of British adults have heard of Virtual Reality technology or the need to use a headset for Virtual Reality technology (90% and 88% respectively).
  • Men are more likely to have heard of or have knowledge of Virtual Reality technology than woman (94% v 87% and 71% v 50% respectively)
  • Three-quarters of British adults (74%) say they would like to experience at least one of the Virtual Reality scenarios listed.
  • Younger British adults are more likely than older adults to place video gaming, adult content and movies in their top 3 scenarios they would like to experience, whilst older respondents are more likely to place tourism and cultural experiences in their top 3 scenarios.
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Date Published
16/11/2016
Client
Wiggin
Methodology
ComRes interviewed 2,000 British adults aged 18+ online between 4th November and 6th November 2016. Data were weighted to be representative of all British adults aged 18+ by age, gender, region and socio-economic grade.

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