WPI Economics / Homes for the North Brain Drain Research
Two surveys of graduates young graduates about motivations in choosing where to live and attitudes towards the North of England.
  • Both recent graduates and 25-35 year old graduates are most likely to say that time it takes to commute to work and availability of graduate level jobs were most important to them when considering where to live after leaving university.
  • 25-35 year olds are more likely to say the availability of good schools would be important when deciding where to move to, and recent graduates are more likely to say that the overall cost of living would be important.
  • 25-35 year old graduates are more likely than recent graduates to rank almost all aspects of housing tested as important to them.
  • Both recent graduates and 25-35 year old graduates say that affordability of housing and prospects of owning your own home are better in the North of England than the South, while the opposite is true for a thriving arts and culture scene and availability of suitable jobs for people with degrees.
  • Around half of recent graduates and 25-35 year old graduates say that they would consider moving to the North of England generally – Manchester is the city they are most likely to say they would consider moving to, while Hull is the least popular.
  • Recent graduates are slightly more likely than 25-35 year old graduates to say that the Northern Powerhouse initiative makes them more likely to consider moving to the North of England.

 

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Date Published
22nd November 2016
Client
WPI Economics / Homes for the North
Methodology
ComRes interviewed 1,016 UK adults with university degrees who had graduated between 2012-2016 (“recent graduates”) online between 7th and 14th September 2016. ComRes also interviewed 1,018 25-35 year old UK adults with university degrees (“25-35 year old graduates”) online between 7th and 14th September 2016.  "Recent graduates" data were weighted by gender, current region, university region, subject studied and type of university attended to be representative of the audience as a whole. “25-35 year old graduates” data were weighted by gender, current region and subject studied to be representative of the audience as a whole. ComRes is a member of the British Polling Council and abides by its rules.

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